Roots of Roovedaa
Roovedaa is more than a brand; it’s a way of life. Our vision isn’t to be the biggest or most profitable, but the most admired and holistic. We aren’t just a collection of products; we’re an experiential ecosystem rooted in nature, focused on nurturing wholeness. With plants, purity, and the Panchkosha at our core, we offer personal care that enhances body, mind, and spirit—beyond mere wellness.
Panchkosha
ANNAMAYA - Physical Sheath
the physical body. It engages the Pranamaya Kosha
PRANAMAYA - Life Force Sheath
The energy body, lifeforce of the Anamaya Kosha
Alignment of the two, leads to the Manomaya Kosha
MANOMAYA - Mental Sheath
The mind. Thoughts and emotions drive us; Roovedaa creations calm and soothe the mind for clarity, reflection and a thoughtful positive view of life. Only a calm reflective cool mind can house intellect, rationale and creativity. Roovedaa engages the Vijnanamaya Kosha
VIJNANAMAYA - Wisdom Sheath
Sheath of knowledge and intellect. It helps tap into and draw inspirations from the deeper, more subtle layers of self. Through a symphony of ambience, inhalation, application. Roovedaa nourishes and nurtures each of the Koshas to settle the Anadamaya Kosha
ANANDAMAYA - Bliss Body
The inner most sheath which we know as the bliss body - joy, love, peace.
Roovedaa is more than a skincare and hair care brand; it's a holistic wellness philosophy rooted in the ancient wisdom of Panchkosha, the five energetic layers that guide our inner world. Our commitment to purity and authenticity begins with our ingredients—plant-based, 100% vegan, and sourced directly from indigenous communities across India. Every step, from cold-pressing essential oils to solvent extraction for absolutes, is carefully curated to maintain the highest standards of quality and sustainability.
Roovedaa’s approach is deeply inspired by traditional, nature-led wellness practices. Our products are handcrafted in small batches, following time-honored methods that prioritize quality over quantity. We believe in slow, meticulous creation processes that respect the natural cycles of growth and extraction. This dedication to ancient techniques ensures that our offerings are as close to nature as possible, delivering true purity and efficacy.
Our products are designed to nourish all layers of the Panchkosha, starting with the Annamaya Kosha (physical body) and extending to the Anandamaya Kosha (bliss body). Through a careful blend of ambience, inhalation, and application, Roovedaa products promote holistic well-being, helping to achieve balance, peace, and joy in body, mind, and spirit.
Roovedaa is committed to sustainability and ethical practices. We work directly with local communities to empower them and create socio-economic equity, all while preserving and promoting ancient knowledge. Our creations are not mass-produced; they are carefully calibrated offerings that fulfill their purpose and promise, nurturing everyone they touch.
At Roovedaa, we believe in the power of plants and the purity of nature. Our brand is dedicated to creating an experiential ecosystem that enhances overall well-being. With a deep respect for tradition and an unwavering commitment to quality, Roovedaa invites you to experience the enriched soul and spirit that comes from the subtleties of substance.
