Roovedaa Story
Welcome to Roovedaa – where purity meets purpose.
At Roovedaa, we’re dedicated to crafting skincare and hair care products that embody the essence of life itself. Our journey is a continuous evolution, driven by our love for well-being and our commitment to positively impact every life we touch.
In a world of sameness, Roovedaa stands apart. We fuse ancient legacies with modern innovation, creating products that not only nourish the body but also engage the mind and spirit. Our approach is rooted in timeless principles, ensuring that every product is crafted with meticulous attention to detail and a deep respect for tradition.
Roovedaa is more than a brand; it’s a sensory experience, a spiritual journey. We are committed to:
- Creating exceptional products inspired by rich, ancient traditions.
- Delivering unparalleled quality with bespoke applications.
- Preserving culture and knowledge through active community involvement.
- Empowering communities with socio-economic opportunities.
Our story is one of bridging the past and the present, guided by the enduring principles of goodness, quality, and purpose.
Seema Saroj
Seema Saroj is an entrepreneur and aromacology expert who also serves as a corporate director for industrial manufacturing and global aviation companies. Passionate about biophilia and essential oils, Seema has dedicated her career to exploring their therapeutic and wellness applications. She founded La Allure, a life care and lifestyle company, which includes the brands Vedisaah and Roovedaa. These brands focus on plant-based, organic products that promote wellness and aesthetics.
Seema's work emphasizes the importance of people, culture, and knowledge, integrating traditional methods with modern needs. With a Bachelor’s degree from the University of West London and certification in Essential Oils from the Fragrance and Flavour Development Centre in India, Seema blends her education with a deep passion for holistic wellness.
Herumb Khot
With a background in Computer Engineering, Herumb embarked on his creative journey over 25 years ago as a fashion and advertising photographer. His passion for visual storytelling led him to transition into film directing and advertising, eventually producing and creating GEC television shows for India’s leading networks. This extensive experience in crafting visual narratives has solidified his reputation in the entertainment industry.
Beyond his creative pursuits, Herumb is deeply invested in spirituality and metaphysics, applying his understanding of quanta to esoteric practices. He is a researcher and practitioner of Vaastu Shastra, energy, and spirituality, providing guidance to top Indian corporate leaders.
As a co-founder of La Allure, Herumb drives this new-age venture, curating and marketing lifestyle practices and products through its brands Vedisaah and Roovedaa. La Allure emphasizes traditional, organic, plant-based offerings, produced with meticulous care to create socio-economic benefits for diverse communities.
The Roovedaa Promise
Rooted in profound expertise and fueled by rigorous research and meticulous curation, we are dedicated to delivering exceptional products marked by purity, transparency, and ethical integrity. Our commitment extends beyond mere statements—our actions and products embody these core values. At our heart, you’ll find a commitment to compassion, kindness, and trust in everything we do.
